Instagram Ads: The Complete Guide for Ecommerce

The advertising side of Instagram’s business is definitely blooming: by 2019, it might reach over $10 billion. This means one key thing: Instagram advertising works. With an insane pace of releasing new features over the last few years, Instagram has easily become a place for brands to build their presence, tell stories in new and […]

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How to Run Instagram Contests That Convert

For years, people debated the value of social media actions. Is a like worth anything? Does your subscriber count really mean anything? In the last few years, Facebook and Instagram have developed business tools that have armed brands with the means to monetize their audiences and make that debate obsolete. And yet, despite these advancements, […]

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Instagram Marketing tools
The Best Instagram Marketing Tools For Ecommerce

Instagram is no longer an optional channel for ecommerce marketing. With over 1 billion active users since June 2018, Instagram is now among the key platforms for businesses of all sizes and locations. Instagram’s power goes beyond simply reaching and interacting with your audience—it also influences their purchase behavior: The average order value for customers […]

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Advanced Guide to Facebook Ad Targeting

If you want to get in front of new audiences that have yet to fall in love with your products, go with Facebook’s core targeting. If you want to get in front of your existing audiences from almost anywhere on the internet, and those similar to them, and encourage them to buy from you (again), […]

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Facebook ad targeting
The Beginner’s Guide to Facebook Ad Targeting

The beauty of the internet lies in its ability to help your store reach anyone in the world. But that can also be a curse. Because while you might want to sell to everyone, not everyone is the right customer for you. Everything from your social profile summaries to the way you talk about your […]

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Facebook, Business page, organic marketing
What it Takes to Dominate at Facebook Organic Marketing

“Everything is marketing.” It’s an overused business mantra, but for brands on Facebook it’s a very relevant warning. The content you publish, the interactions you have with your fans, and the actions you take with other Facebook business pages all affect your business. Meanwhile, Facebook, along with Google and the other major online platforms, are […]

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